This paragraph gives a solid summary of Pepperfry's founding and impact, but if you're looking to refine it—for clarity, tone, or professionalism—here’s a polished version:

In 2012, Ambareesh Murty and Ashish Shah pioneered the concept of omnichannel retail in India by launching Pepperfry, now one of the country’s leading e-commerce marketplaces for furniture and home décor.

Over the past decade, Pepperfry has transformed traditional retail by integrating a vast online catalogue with a robust, in-house logistics network and an expansive omnichannel presence across 100+ cities. With a focus on quality, convenience, and design, Pepperfry has redefined the way Indians furnish their homes—making life truly a bed of roses (especially when the bed is from Pepperfry).